First PR Book
“First PR Book” is a must-read for anyone who wants to understand the fundamentals of public relations and gain a simple yet effective set of tools that can be applied immediately. It is useful for students, press secretaries, PR managers, marketing specialists, business leaders, and owners, as well as public figures and public sector employees who understand that skilled public relations can help them succeed. After all, public relations is the art of achieving goals through communication.
This book not only addresses communication but also explores aspects of marketing, psychology, sociology, behavioral economics, and other related fields. From the secrets of professional competence, skills, and techniques to creative thinking, time management, and stress control – this book covers it all. Here you will find everything I once lacked myself. I hope it will be just as valuable to you!
#FirstPRBook #OlgaKazaka
About the Author
Olga Kazaka began working in the field of communication at the age of 15, founded a public relations agency at 20, and defended her doctoral dissertation in communication science at 30.
She has received the Latvian Association of Public Relations Professionals (LASAP) award and the Ten Outstanding Young Persons (TOYP) award. Olga Kazaka is also the author of numerous academic and business publications on corporate communications. For 13 years, she taught courses on corporate communication and corporate culture at the University of Latvia. Today, she is frequently invited to speak as a lecturer and motivational speaker at conferences and seminars, serve as an expert in interviews, and participate as a jury member in international competitions.
First and foremost, however, Olga Kazaka is a practitioner. She is the co-owner and director of the public relations agency "Olsen+Partners" (formerly "A. W. Olsen & Partners"). Together with her partner, she founded the agency in 2005 and has successfully built it from scratch into one of the largest agencies in Latvia. Campaigns designed and implemented by Olga's team have been recognized as the world's best nine times, earning the highest number of global IPRA GWA awards among all Baltic agencies over the past decade.
In addition, she leads the non-profit organization "Butterfly Effect," which addresses various social issues through communication tools. For many years, Olga has considered the development of the public relations field her primary mission.
These testimonials were received for Olga Kazaka's seminars:
Valuable knowledge presented in an easily understandable and engaging manner!
A profound topic, a competent lecturer, inspiring the audience to listen, follow the thought process, and think critically. I am already applying a significant portion of the knowledge gained from the course in my work.
Excellent! Honestly, it was only by attending the course that I realized how crucial properly structured public relations truly are!
Olga Kazaka's participation is possible in lectures, seminars, workshops, and conferences on the following topics:
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PR Tools and the Secrets of Their Use
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Excellent Presentations
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Specifics of Remote Presentations
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Shaping and Delivering Messages with Impact
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Current Trends in Communication
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Personal Branding
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Communication on Social Media
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Influencer Marketing
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Designing Persuasion Campaigns that Drive Action
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Storytelling Essentials
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Crafting Texts That Inform, Persuade, and Inspire
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Unlocking Creativity: Techniques for Generating Ideas
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Media Relations (press releases, interviews, media training, etc.)
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Public Speaking Mastery
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Developing a Winning Communication Strategy
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Navigating Crisis Communication
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Anatomy of Trust
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The Formula for Leadership Charisma
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Nudging Customer Choices: The Architecture of Decision-Making
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Public Sector Communication
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Motivational speech on leadership, the importance of communication, or another topic
It is also possible to organize training on other topics related to corporate communication.
If you would like to invite Olga Kazaka as a lecturer or speaker on a communication-related topic for your conference or seminar, please write to pirmaprgramata@gmail.com.
