Speaker at an Influencer Conference

On October 7, A.W.Olsen & Partners partner, author of "The First PR Book," and University of Latvia lecturer Olga Kazaka opened the section "Brands, Agencies, Public Administration Organizations Speak!" at the influencer marketing conference Sijā auzas!. In her presentation, she emphasized that trust has become one of the most important criteria for choosing influencers today and highlighted the need for brands to shift their communication style from overly commercial and corporate to a more authentic and social-media-friendly approach.

The influencer marketing conference was organized for the second year by the company BT1 as part of RigaComm in Ķīpsala.

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