STOP CORPORATE BULL**IT

While 74% of leaders think they communicate strategy clearly, only 21% of employees agree. That’s why at the largest management conference,

EBIT, Olga Kazaka invited leaders to challenge three dangerous myths that make their communication useless — or worse, pure corporate bull**it.

🔻 Myth #1: Meaning comes from wordsHowever, more than 200 neuroscience studies conducted over the past 4 years tell a very different story: meaning comes from how people feel in their bodies when you speak.Think about it: your speech affects not only your employees’ behavior and decisions, but also their hormonal balance, breathing rhythm, heart rate, sleep, and immune system.

🔻 Myth #2: Great leadership communication is about eloquence67% of employees by default perceive “top-down communication” as manipulation.

Leaders who spend more time actively listening earn greater trust — and achieve better results.

Research shows that trust is built through sincerity, vulnerability, and even a certain degree of imperfection. Without self-irony or vulnerability, trust levels drop by nearly 30%.

🔻 Myth #3: Leaders are transmitters of meaningNo. Meaning must be co-created.Leaders who create space for shared sense-making build 2.7x stronger engagement and retention.

Even more surprising — leaders who openly admit they don’t know something gain 2x as much trust and engagement as those who display unwavering confidence in every situation.

💥 The brutal truth:People won’t remember what you said.They’ll remember how you made them feel.

If your communication doesn’t land — it’s not about the words.It’s about how human you dare to be.

#OlsenLV #OlgaKazaka